Kid Rock heats up Mansfield with summer bargain

A review of Kid Rock at the Comcast Center on July 10, 2013

, Editor-in-Chief

Twenty bucks won’t go far in today’s entertainment industry but on Wednesday night at the Comcast Center in Mansfield, a near-capacity crowd sure got their money’s worth from Kid Rock. The pride of Detroit brought his “$20 Best Night Ever” tour to Massachusetts and gave fans a entertaining set that packed hits and fan favorites from the rocker’s multi-genre inspired catalogue.

These days music fans have to be far more selective when picking the concerts they hope to attend. Recognizing the problems with the growing trend, Kid Rock decided to buck it and develop a new business model that though risky, could prove to be successful for all parties from the band, to the promoter and ultimately the fans. The tour not only flat-lined all tickets to an all-in bargain price of $20 but reduced merchandise costs, as well as food, beverages and parking in many markets with the profits being shared between the artist and promoter. It’s a risk that seems to be paying off, from 8 shows in his hometown market to substantially quicker sales and larger crowds in other cities, including Boston (which boasted sales of over 10,000 in just just a day).

While Rock has crossed and fused genres from rock to rap to country, one thing has remained true over the years: he thrives on stage. Opening the show with “Devil Without a Cause”, Rock quickly worked the crowd with every move. Back to back renditions of rockers “You Never Met a Motherfucker Quite Like Me” and “American Bad Ass” kept the energy flowing before Rock slowed things down for “Wasting Time”. Despite having a new album to support in 2012’s Rebel Soul, Rock kept the new material to a minimum. “Redneck Paradise”, featuring vocals from Hank Williams Jr. (via video), received a warm ovation from the crowd despite but was rather forgettable.

Midway through the set, Rock made his way through the crowd. He delivered “Forever” (complete with a sample of Rush’s “Tom Sawyer”) from a platform at the soundboard. He then made his way further up through the crowd to another b-stage by the reserved lawn for “Cocky” and a cover of his hero Bob Seger’s “Old Time Rock & Roll”, all the while revving the crowd up more and more.

Returning to the main stage, Rock then showcased his many facets. First, with the help of backing singer Shannon Curfman, he displayed his softer side by delivering the power ballad “Picture”. Turning the energy back up under the guise of “DJ Bobby Shazam”, he worked the turntables for “3 Sheets to the Wind”.

With a giant American Flag dropped to provide the stage’s backdrop, Rock closed out the main set by leading the crowd through a sing-along of his last great hit “Born Free” from atop his grand piano. He then returned for a two-song encore, beginning with the in-season anthem “All Summer Long” before closing the night with the pyro-fueled rocker “Bawitdaba”.

Overall, it was a show that delivered on its promise. A lot of entertainment for a great value. Say what you want about Kid Rock but the guy get its. He stands up for the common fan and one can only hope that other artists will take notice.

Early arrivals got even more value with opening sets from Kool & The Gang and Uncle Kracker.

Setlist
1.  Devil Without a Cause
2.  Celebrate
3.  You Never Met a Motherfucker Quite Like Me
4.  American Bad Ass
5.  Wasting Time
6.  Redneck Paradise
7.  Cowboy
8.  Forever
9.  Cocky
10. Old Time Rock & Roll
11. Picture
12. 3 Sheets to the Wind (What’s My Name)
13. Rock N Roll Jesus
14. Only God Knows Why
15. Born Free
Encore
16. All Summer Long
17. Bawitdaba

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