Live Nation New England renames summer venues
The venues will remain the same but the names will change. Live Nation New England has announced plans to rename their two major summer concert venues.
The Comcast Center, Live Nation’s amphitheater in Mansfield, will known be known as the Xfinity Center. The new name represents Comcast continued promotion of their re-branded Xfinity services. The venue, which opened in 1986, has a capacity of 19,900 and hosts 35 to 40 concerts per year. It was originally known as Great Woods Center for the Performing Arts until 1999 when Tweeter purchased the naming rights, renaming the venue Tweeter Center. Comcast purchased the venue’s naming rights in 2008.
Live Nation New England’s premier waterfront venue in Boston will now be known as the Blue Hills Bank Pavilion. The two companies recently announced a multi-year agreement for Blue Hills Bank to become the new name-in-title sponsor of the popular waterfront facility located in Boston’s Seaport District. The 5,000 seat venue was most recently known as the Bank of America Pavilion and typically hosts 30 to 50 concerts per a year.
The Pavilion was developed by Don Law Company and opened in 1994 as “Harborlights”. It was located on Fan Pier between Anthony’s Pier 4 and the Moakley Federal Courthouse. In 1999, the venue re-opened as BankBoston Pavilion at its current Wharf 8 location, and has operated subsequently there as FleetBoston Pavilion and most recently Bank of America Pavilion.