Life is good reveals lineup for major festival at Blue Hills

, Staff

Boston-based apparel company Life is good have revealed plans to to expand their annual festival to a major two-day/multi-stage event. With the help of Superfly Productions (producers of Bonnaroo and Outside Lands), Life Is Good will take over the 40-acre Prowse Farm at the foot of the Blue Hills in Canton on September 11 & 12.

Jason Mraz, Ben Harper & Relentless7, Guster, and Ziggy Marley highlight the list of performers for the 2010 Life is good Festival. Also scheduled to perform at the “two-day celebration of music and optimism” are Corinne Bailey Rae, Mavis Staples, Galactic, Ozomatli, Dr. Dog, Grace Potter & the Nocturnals, OK Go, Brett Dennen, Donavon Frankenreiter, Sierra Leone Refugee Allstars, Trombone Shorty & Orleans Avenue and Toubab Krewe. The Life is good festival will also feature a special kid’s stage (dubbed the “Good Kids’ Zone) with music from The Laurie Berkner Band, They Might Be Giants, Dan Zanes & Friends and The Sippy Cups, as well as a special performance by the Big Apple Circus. The complete schedule is available below.

More performers will be announced over the next couple of months. Local bands will have the opportunity to perform through a special Sonicbids promotion. Of course the Life is good Festival will also feature a variety of other fun games and activities that have become a staple at their prior festivals. Plans to honor and remember those lost on September 11, 2001 are also being made.

Always a very social-conscious company, Life is good will bring a unique twist to the festival circuit by donating 100% of all the festival’s profits (including ticket sales, merchandise, sponsorships and more) to the Life Is Good Kids Foundation, which helps kids who are facing life-threatening conditions. The company hopes to raise one million dollars through the festival.

Tickets for the Life is good Festival will go on sale Thursday, June 17. Single-day tickets will be sold for $50 while 2-day passes will be available for $90. A limited number of kids’ single-day tickets will be available for $10 and children under the age of 5 will be admitted for free. Life is good will offer free shuttle service between the festival grounds at the Rt. 128/University Ave Station train station.

Like most other festivals, Life is good will feature a VIP-like section for attendees. However, at the Life is good Festival, the area will be for “VGPs” (Very Good People), and will be open to anyone that is willing and able to raise funds for the the Life is good Kids Foundation. Attendees must first purchase a ticket to the festival in order to start fundraising to become a V.G.P., then they must raise a minimum of $250. VGPs will be offered exclusive hospitality, preferred viewing, artist meet & greets and other prizes.

“The 2010 Life is good Festival at Blue Hills is a one-of-a kind event. No other festival in the country can off the talent and entertainment experience that families will find at the 2010 Life is good Festival – all while helping to raise funds for kids in need,” said Bert Jacobs, the company’s co-founder and “Chief Executive Optimist” in a press release. “We have some of the very best performers coming together and we are going to have a great time while we raise more than $1 million dollars for the Life is good Kids Foundation.”

2010 Life is good Festival – Daily Music Schedule

Saturday, September 11

Ben Harper & Relentless7
Ziggy Marley
Corinne Bailey Rae
Dr. Dog
Mavis Staples
Donavon Frankenreiter
– Good Kids Stage –
Dan Zanes & Friends
They Might Be Giants
Big Apple Circus
The Sippy Cups

Sunday, September 12
Jason Mraz
Grace Potter & the Nocturnals
Ok Go
Brett Dennen
Sierra Leone Refugee Allstars
Trombone Shorty & Orleans Avenue
Toubab Krewe
– Good Kids Stage –
The Laurie Berkner Band
Dan Zanes & Friends
They Might Be Giants
The Sippy Cups

** Plus More Acts To Be Announced **

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