Life is good Festival sets 2011 dates

, Staff

Organizers for the Life is good Festival have confirmed that the 2-day music festival will return for it sophomore edition on September 24 and 25. The festival will be held at Prowse Farm, the gateway to the Blue Hills reservation, in Canton. Once again, the two-day fundraising music festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation

Like last year, the 2011 Life is good Festival will feature two days of nationally known musical talent on three stages, including several of today’s most popular children’s performers. The artist line-up will be announced in June. In 2010, 30,000 people attended the festival and enjoyed a diverse mix of performances from Jason Mraz, Ben Harper, Corinne Bailey Rae, Grace Potter & The Nocturnals, Ziggy Marley, Guster and more, to kid-friendly sets from The Laurie Berkner Band, Dane Zanes & Friends and They Might Be Giants.

“The 2010 Life is good Festival was an incredible success – raising awareness and much needed funds to help kids,” said Bert Jacobs, Life is good co-founder and Chief Executive Optimist, in a press release. “Because we believe that good vibes can save lives, we are bringing the Life is good Festival back to Prowse Farm. This year, we are focused on the power of optimism and look forward to every participant engaging in the fundraising effort to help kids in need.”

In addition to attendee fundraising, 100% of profits from ticket sales, sponsors and onsite merchandise sales will benefit The Life is good Playmakers, which provides training and support to child care professionals dedicated to helping kids overcome life-threatening challenges, including violence, illness and extreme poverty.

To ensure a top-quality festival experience, Life is good has once again partnered with Superfly Presents, the nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals.

“In 2010, we worked with Life is good to create a unique festival that resonated with a wide variety of audiences, while spreading a message of optimism,” stated Rick Farman, co-founder of Superfly Presents. “We set a new bar for family entertainment and we look forward to creating something even more important this year.”

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